The Membership is NOW OPEN !
Where your marketing finally matches the importance of your work.
If you’re a therapist who’s brilliant in the room, but feels invisible online, unsure how to market without losing yourself, or just flat-out tired of guessing what works…
this Membership is for you.
But right now, here’s what’s happening:
• You’re quietly brilliant at what you do, yet largely invisible online.
• Enquiries arrive in fits and starts – never enough to feel calm or secure about the future.
• Marketing feels uncomfortable. Too much self-promotion feels unethical, but saying nothing means clients can’t find you.
• You’ve tried the “free advice” and tips, but it all feels generic, not therapy-specific, and not aligned with your values.
• You’re secretly worried: “Will I ever have the stability and confidence to support myself and my family through private practice?”
You’re not lacking skill.
You’re lacking clarity, positioning and support that actually understands therapy.
You've never been taught that people don't invest in services,
they invest in MEANING, OUTCOMES & IDENTITY.
Most Therapy marketing fails because it's indistinct:
same language, same jargon, same tone.
Now imagine this instead:
Consistent enquiries landing each month from clients who feel safe before you’ve even met
Marketing that feels natural – an extension of your duty of care, not a perfromance
Confidence speaking about your work without awkwardness or gimmicks
A calm, secure diary and income you can rely on
Pride in being both therapist and respected business owner
This isn’t just about getting more clients.
It’s about becoming the therapist clients are relieved to find.
When your marketing doesn't communicate who you are, what you stand for and why your work is different, clients won't choose you.
This is the gap I'm closing.
Introducing the Empathic Entrepreneurs Club:
The marketing membership where therapists go from · invisible to recognisable, and
· invisible to fully booked.
This is not about doing more marketing.
It’s about understanding your clients deeply, understanding your own uniqueness, and communicating both with clarity and intention.
Inside this membership, you will:
Stop guessing who your ideal clients are and finally understand them deeply (psychographics, not just demographics).
Learn to Create marketing that connects so clients think: “I feel safe with you. I want to work with you.”
Build confidence in your message so you can stand out without shouting... ethically... without gimmicks or burnout.
Learn to Fill your diary and finally feel secure about your practice and your future... for you and your family.
Apply this clarity across your website, profiles, social media content and pricing so everything works together.
This is the shift from feeling overlooked to being recognisable.
Most therapists are doing far too much and saying far too little that actually lands.
They post, tweak, rewrite and second-guess, yet still feel interchangeable online.
Inside this membership, we work differently.
This is how serious practices grow:
Marketing is treated as a deliberate act of communication, not self-promotion.
Visibility is built through clarity, not volume.
Authority comes from precision, not performance.
You learn how to articulate your work in a way that signals depth, confidence and intent, so the right clients recognise you without persuasion.
When your marketing is clear, everything simplifies.
Members experience a shift not just in enquiries, but in how they see themselves.
They stop trying to sound like other therapists.
They stop competing on availability or price.
They stop explaining themselves endlessly.
Instead, they become known for a clear lens, a distinct way of working, and a felt sense of quality that carries across their website, profiles and content.
Your Clients arrive already trusting the process.
Boundaries feel easier to hold.
Pricing feels cleaner and calmer.
This is the difference between being visible and being recognisable.
Real results from Therapists just like you!
These are real wins from real members:
Helen gained 16 enquiries in 14 days after creating clearer marketing, and has remained fully booked for over a year while raising her prices - twice.
Kathy launched her website, immediately gained enquiries, then increased her session rate drastically to £150, and STILL became fully booked and continues to grow her wait list even though her profiles state she's full, and in December, because her marketing, pricing and self belief are aligned
Rozanna is now "full to the seams after months of being quiet"
Tracy continues to be fully booked while raising her prices, after aligning her prices and marketing with the depth of her work, ultimately realising that her price is also representation of her business brand
Yasmin returned back to the membership after having her baby, created impactful social media marketing and soon reported
"I'm getting flat out enquiries, 2 new clients this week and I'm going to add a price increase"
Marta completed the ideal client work, updated her website and immediately gained 4 enquiries, because she was speaking exactly to her ideal client.
Sara gained 6 enquiries and 5 new clients after rewriting her website to speak to her ideal client. One new client told her
"I can't believe how much it spoke to me and how it sounded exactly what I was looking for"
And many more of our 80+ members regularly achieving:
Consistently full practices with waitlists
Regular fee increases while staying booked
Viral content reaching thousands – no gimmicks or trends
Invitations to podcasts and local media
And the best part? They’re doing it without losing themselves.
No pressure. No pretending. Just powerful, emotionally intelligent marketing that lands.
What’s Inside this Private Practice Marketing Membership?
This membership is designed with intention.
Each module is around 30 minutes long and covers exactly what you need to know to move forward with clarity. The depth is not in the length. The depth is in the work.
And this is where the real change happens.
The modules introduce evolving pieces of work that become part of how you run your business. They are designed to be returned to, refined and updated as your practice grows.
From the modules You’ll build:
– a living understanding of your ideal clients
– a clear articulation of your uniqueness and professional lens
– positioning that strengthens over time
- website & directory profiles which stand out and convert
- content strategy, social media marketing from your own voice,
- specific marketing strategy for Supervisors
- SEO, plus the more important AEO that gets you recommended by AI as well as search engines
- clear business knowledge of pricing strategy and consumer psychoglogy
– marketing foundations that adapt as your business evolves
This is not passive learning. It’s reflective, applied and personal.
You do the thinking and implementation.
I support you through live mentoring and coaching when you need guidance, challenge or reassurance.
Clear roadmaps, not pressure
You’re not expected to do everything at once.
Inside the membership, you’ll find clear roadmaps so you can focus on what matters most depending on where you are in your business – whether that’s building consistency, refining your niche, raising fees or stabilising a full practice.
This keeps the work relevant, grounded and sustainable.
Bi-Weekly Live Group Coaching & Mentoring (Hot Seats)
Two focused group mentoring sessions per month.
Bring your questions, content, decisions or challenges.
Leave with clarity and clear next steps.
These sessions are designed for deeper thinking, refinement and decision-making, not surface-level check-ins.
Optional 1:1 support when you want to move faster
Many of the 70+ members choose to book optional 1:1 sessions for deeper, more intentional work at key decision points.
This focused support often helps facilitate clarity and results more quickly, because it’s tailored entirely to your business, context and stage.
1:1 sessions are available to members at £75 per session.
Guest Expert Masterclasses
Specialist sessions on SEO, Book keeping, boundaries, mindset, social media, and more
– designed specifically for therapists.
Supportive Community
Daily encouragement, feedback, and support from myslef with over 70 other therapists walking the same path.
This is where real-time questions are asked, decisions are shared, and progress is celebrated.
No gimmicks. Just clarity, encouragement, and momentum.
Prompts & Guides
For posts, lead magnets, courses & resources – so you never start from scratch, but never sound generic either
Members don’t join just to “work with me.” They join because of the outcomes:
Clarity – know exactly who your ideal clients are (beyond surface demographics) and how to speak to them ethically and powerfully.
Confidence – finally feel comfortable showing up online, marketing as part of your duty of care, and positioning yourself as the specialist you are.
Consistency – regular support and accountability so you stop stalling and start growing momentum month after month.
Clients – steady, aligned enquiries that feel good to accept... no gimmicks, no hustle.
Why this Membership WORKS:
Most marketing advice misses the mark for therapists. It’s either:
Too generic – “post 3x a week and you’ll get clients” (ignores the complexity of therapy marketing).
Too hypey – “hit 10K months fast” (feels salesy, manipulative, unsafe, and out of alignment).
Too shallow – tips without addressing deeper fears, boundaries, or ethics.
This is different:
Created by me, Mel Lay – a trained counsellor, qualified accountant and marketer, and award-winning business mentor with over a decade of proven results.
I combine my background in corporate finance and Police Authority audit with deep psychographic marketing strategy and counselling training.
That means:
• No gimmicks.
• No hype.
• Just clarity, strategy, and the confidence to finally be seen as the therapist your clients have been searching for.
This is why therapists inside this membership are filling their practices, raising fees regularly, confidently, and finally building the business they dreamed of when they started.
The Investment & How It Works:
£69/month – cancel anytime, no contract or tie-ins.
Bi-Weekly coaching and mentoring, full self paced training library, expert masterclasses, templates, and community.
30 new places only this time – kept intimate for personal support.
Bonus for first 5 joiners: Complimentary 1:1 Clarity Session (worth £175) to map your next steps.
Why this membership is different:
This is not a space built for everyone.
It is intentionally selective in how it teaches, how it supports and what it prioritises.
You won’t find trends, shortcuts or performative marketing here.
You won’t be pushed to be louder, busier or more visible than feels right.
Instead, the work centres on
– clarity of identity
– depth of understanding
– coherence across everything clients see
– calm, grounded authority over time
This approach creates practices that feel established rather than reactive, and that continue to attract aligned clients regardless of season, platform or algorithm.
This is perfect for You if :
You value results and you’re ready to stop hiding and start filling your practice ethically.
You want to be taken seriously as a business owner, not just a practitioner, and want your marketing to reflect the quality of your work
You want clarity, depth and confidence, with consistent enquiries, without gimmicks or burnout.
You’re ready to show up, learn , implement and reflect on your uniqueness and apply it to your marketing, and refine over time.
This IS NOT for You if :
Want “done-for-you” marketing or overnight results, generic formulas or copy-and-paste marketing
You’re not willing to analyse your clients or your own positioning
You aren’t willing to reflect, engage, show up, or take reponsibility for your growth.
Prefer generic strategies over ethical client-lead growth.
Exclusive Membership Hub
Access a private online space dedicated to your business growth.
Learn how to ethically market your practice and ensure a steady stream of enquiries without compromising your values.
The Support Vibe
Connect with like-minded professionals in a supportive community.
I understand that everyone learns differently. That's why I make sure my resources cater to various learning styles.
Comprehensive Training
Access to an extensive library of self paced training, workshops, videos, and downloadable resources that covers every aspect of marketing a successful practice!
Expert Knowledge Sharing
Gain insights and strategies from top industry experts through my exclusive masterclasses.
These sessions bring you the latest trends, techniques, and proven methods directly from the leaders in the field. Learn from the best to become the best.
Personalised Coaching & Support
Live Hot Seat Coaching
Bi-weekly live sessions where we dive deep into your questions and challenges .
It's like having a personal business coach on speed dial.
On Demand Support
Get help within the Facebook support group.
Whether you need quick advice or a confidence boost I'm there to support you whenever you need it.
Mastermind Level Value
The real magic happens because of the mastermind level value I provide
Thanks to my active presence and personal engagement with each of you.
Discounted 1-to-1 sessions
All new members have the opportunity to book 1 to 1 private sessions worth £175
FOR JUST £75
I'm proud to bring a unique flair to our sessions. Clients often tell me how I give them unique support they've never had before
About your Coach & Mentor - MEL LAY
Qualifications:
·Qualified Accountant (MAAT) for over 30 years.
·Certified Coach
·Diploma in Marketing & Advertising
·Trained Counsellor
Experience:
·12 Times National Award Winning Coaching Business for more than a decade
Unique Expertise
I bring a rare mix of skills and experience that most business coaches simply don’t have.
For over 15 years I worked as a qualified corporate accountant and internal auditor for the Police, trained to spot weaknesses and blind spots that others overlooked.
I am a trained counsellor, which means I understand, on a deep level, the ethical boundaries, fears, and sensitivities therapists face around visibility and self-promotion.
For the past 12+ years, I’ve run my own award-winning business coaching practice, supporting hundreds of Coaches, Counsellors and Therapists to go from quietly invisible to fully booked with clients who feel like the perfect fit.
This isn’t generic business advice. It’s marketing that is rooted in psychographics, ethics, and clarity, proven strategies that simplify your workload, bring in steady enquiries, and allow you to finally feel confident as both a therapist and a business owner.
Inside my membership, you’ll get the benefit of this unique expertise. Not just theory, but real-world support that helps you navigate the complexities of private practice with confidence, knowing you’re learning from someone who has walked both paths and knows exactly what works.
So if you're ready to gain confidence,
and make your practice thrive,
join us!
Within the Empathic Entrepreneurs Club your Business dreams can finally become real, fully supported at a pace that suits you.
F.A.Qs
Will this take up a lot of my time?
NO! All of the training videos and PDFs within the membership are stored in the Hub so that you can access them when it is convenient for you, but it is important to remember that you do need to take action, and that you only get out what you put in, but I will be right behind you to support you! The depth comes from how you apply them over time, not from doing more.
There is no pace to keep up with here and no sense of falling behind.
Is this suitable if I have just qualified as a Coach, Counsellor or Therapist?
Absolutely YES! The content within the membership will be tailored to all levels of experience, so will include start up information as well as growth information. Membership content will include Core Content to give you the business foundations, plus regular Deliverable Content to make continued progress at your own pace, but the most important part is in the implementation, and I will be behind you all of the way!
Is it suitable for an already established Coach, Counsellor or Therapist?
Absolutely YES! even if you are already up and running, you will gain new skills and information to simplify your business, gain more time and become more efficient. The business world, particularly with AI, is forever changing so you will gain the most up to date , and most relevant information your business.
Its all about working Smarter not Harder!
I am not confident using Social Media Platforms, does that matter?
NO, not at all! This is even more reason for you to join the membership so that you can be taught simply and patiently how to fully utilise the platforms, and also gain confidence in using them for marketing your practice. You will learn to create compelling authentic content which connects with your audience, and also learn that consistent does not mean constant, but the most important part is that you are ready to show up!
Past investments?
If you’ve invested before and been left with information but no lasting change, that experience is valid.
This work is designed to stay with you, evolve with you, and be returned to as your practice grows.
Is the monthly cost going to be expensive?
The investment into your business is LESS THAN the price of a coffee per day !
You are investing in a lifelong asset which you can continuously apply to your business for years to come.
As I always say to my clients investing in quality mentoring is essential, especially in businesses like ours where we work for ourselves, we have to invest in support, expert guidance and accountability.
That said, being able to support a larger number of people in one place does make the cost more affordable for you.
info@melanielaysolutions.com