The September Intake is Now Full
Thank you so much for your interest in the Empathic Entrepreneurs Club.
This round is now at full capacity —
25 therapists have joined and doors are closed until next year.
If you’d like to be first to hear when the next places open, you can join the waitlist below.
If you’re a therapist who’s brilliant in the room, but feels invisible online, unsure how to market without losing yourself, or just flat-out tired of guessing what works…
this Membership is for you.
But right now, here’s what’s happening:
• You’re quietly brilliant at what you do, yet largely invisible online.
• Enquiries arrive in fits and starts – never enough to feel calm or secure about the future.
• Marketing feels uncomfortable. Too much self-promotion feels unethical, but saying nothing means clients can’t find you.
• You’ve tried the “free advice” and tips, but it all feels generic, not therapy-specific, and not aligned with your values.
• You’re secretly worried: “Will I ever have the stability and confidence to support myself and my family through private practice?”
Now imagine this instead:
Consistent enquiries landing each month from clients who feel safe before you’ve even met
Marketing that feels natural – an extension of your duty of care
Confidence speaking about your work without awkwardness or gimmicks
A calm, secure diary and income you can rely on
Pride in being both therapist and respected business owner
This isn’t just about getting more clients.
It’s about becoming the therapist clients are relieved to find.
Introducing the Empathic Entrepreneurs Club
The membership where ethical therapists go from invisible → fully booked.
Inside this membership, you will:
Stop guessing who your ideal clients are and finally understand them deeply (psychographics, not just demographics).
Learn to Create marketing that connects so clients think: “I feel safe with you. I want to work with you.”
Stay consistent and supported with weekly live calls, direct feedback, and a community that gets it.
Build confidence in your message so you can stand out without shouting... ethically... without gimmicks or burnout.
Learn to Fill your diary and finally feel secure about your practice and your future... for you and your family.
Real results from Therapists just like you!
These are real wins from real members:
16 enquiries in 14 days
Consistently full practices with waitlists
Regular fee increases while staying booked
Viral content reaching thousands – no gimmicks or trends
Invitations to podcasts and local media
And the best part?
They’re doing it without losing themselves.
No pressure. No pretending. Just powerful, emotionally intelligent marketing that lands.
What’s Inside this Private Practice Marketing Membership?
Extensive Self Paced / Led Therapy-Specific Training Library. Everything you need for private practice marketing:
• Niche & ideal client psychographics - my unique proven method
• Communicating your uniqueness to stand out
• Ethical visibility across social media, websites, and directories
• AI SEO and visibility for 2025 and beyond – how to be recommended by AI as the go-to therapist
• Launch Courses, Resources & Programs - Strategy, Roadmap & Financial Forecasting
• ChatGPT business support training for efficiency and clarity
Weekly Live Group Coaching (Hot Seats)
Bring your content, questions, or challenges - leave with direct feedback and clear next steps. No more spinning in doubt.
Templates, Prompts & Guides
For posts, lead magnets, courses & resources – so you never start from scratch.
Guest Expert Masterclasses
Specialist sessions on SEO, boundaries, mindset, social media, and more – designed specifically for therapists.
Supportive Community
Daily encouragement, feedback, and support from therapists walking the same path.
No gimmicks. Just clarity, encouragement, and results.
Members don’t join just to “work with me.” They join because of the outcomes:
Clarity – know exactly who your ideal clients are (beyond surface demographics) and how to speak to them ethically and powerfully.
Confidence – finally feel comfortable showing up online, marketing as part of your duty of care, and positioning yourself as the specialist you are.
Consistency – weekly support and accountability so you stop stalling and start growing momentum month after month.
Clients – steady, aligned enquiries that feel good to accept... no gimmicks, no hustle.
Why this Membership WORKS:
Most marketing advice misses the mark for therapists. It’s either:
Too generic – “post 3x a week and you’ll get clients” (ignores the complexity of therapy marketing).
Too hypey – “hit 10K months fast” (feels salesy, manipulative, unsafe, and out of alignment).
Too shallow – tips without addressing deeper fears, boundaries, or ethics.
This is different:
Created by me, Mel Lay – a trained counsellor, qualified accountant, and award-winning business mentor with over a decade of proven results.
I combine my background as a Corporate Accountant & Police internal auditor, and Business success (spotting weaknesses others miss) with deep psychographic marketing strategy.
That means:
• No gimmicks.
• No hype.
• Just clarity, strategy, and the confidence to finally be seen as the therapist your clients have been searching for.
This is why therapists inside this membership are filling their practices, raising fees regularly, confidently, and finally building the balance they dreamed of when they started.
The Investment & How It Works:
£59/month – cancel anytime, no contract or tie-ins.
Weekly coaching, full self paced training library, expert masterclasses, templates, and community.
25 new places only this time – kept intimate for personal support.
Bonus for first 5 joiners: Complimentary 1:1 Clarity Session (worth £175) to map your next steps.
Doors won’t reopen until next year – and price will rise.
This is perfect for You if :
You’re a therapist ready to stop hiding and start filling your practice ethically.
You want clarity, confidence, and consistent enquiries, without gimmicks or burnout.
You value results as much as you value ethics
You’re ready to show up, learn , implement and reflect on your uniqueness and apply it to your marketing.
This IS NOT for You if :
Want “done-for-you” marketing or overnight results.
Aren’t willing to reflect, engage, show up, or take action.
Prefer generic strategies over ethical client-lead growth.
Exclusive Membership Hub
Access a private online space dedicated to your business growth.
Learn how to ethically market your practice and ensure a steady stream of enquiries without compromising your values.
The Support Vibe
Connect with like-minded professionals in a supportive community.
I understand that everyone learns differently. That's why I make sure my resources cater to various learning styles.
Comprehensive Training
Access to an extensive library of self paced training, workshops, videos, and downloadable resources that covers every aspect of marketing a successful practice!
Expert Knowledge Sharing
Gain insights and strategies from top industry experts through my exclusive masterclasses.
These sessions bring you the latest trends, techniques, and proven methods directly from the leaders in the field. Learn from the best to become the best.
Personalised Coaching & Support
Live Hot Seat Coaching
weekly live sessions where we dive deep into your questions and challenges .
It's like having a personal business coach on speed dial.
On Demand Support
Get help within the Facebook support group.
Whether you need quick advice or a confidence boost I'm there to support you whenever you need it.
Mastermind Level Value
The real magic happens because of the mastermind level value I provide
Thanks to my active presence and personal engagement with each of you.
Discounted 1-to-1 sessions
All new members have the opportunity to book 1 to 1 private sessions worth £175
FOR JUST £67
I'm proud to bring a unique flair to our sessions. Clients often tell me how I give them unique support they've never had before
About your Coach & Mentor - MEL LAY
Qualifications:
·Qualified Accountant (MAAT) for over 30 years.
·Certified Coach
·Diploma in Marketing & Advertising
·Trained Counsellor
Experience:
·12 Times National Award Winning Coaching Business for more than a decade
Unique Expertise
I bring a rare mix of skills and experience that most business coaches simply don’t have.
For over 15 years I worked as a qualified corporate accountant and internal auditor for the Police, trained to spot weaknesses and blind spots that others overlooked.
I am a trained counsellor, which means I understand, on a deep level, the ethical boundaries, fears, and sensitivities therapists face around visibility and self-promotion.
For the past 12+ years, I’ve run my own award-winning business coaching practice, supporting hundreds of Coaches, Counsellors and Therapists to go from quietly invisible to fully booked with clients who feel like the perfect fit.
This isn’t generic business advice. It’s marketing that is rooted in psychographics, ethics, and clarity, proven strategies that simplify your workload, bring in steady enquiries, and allow you to finally feel confident as both a therapist and a business owner.
Inside my membership, you’ll get the benefit of this unique expertise. Not just theory, but real-world support that helps you navigate the complexities of private practice with confidence, knowing you’re learning from someone who has walked both paths and knows exactly what works.
So if you're ready to gain confidence,
and make your practice thrive,
join us!
Within the Empathic Entrepreneurs Club your Business dreams can finally become real, fully supported at a pace that suits you.
F.A.Qs
Will this take up a lot of my time?
NO! All of the training videos and PDFs within the membership will be saved so that you can access them when it is convenient for you, but it is important to remember that you do need to take action, and that you only get out what you put in, but I will be right behind you to support you!
Is this suitable if I have just qualified as a Coach, Counsellor or Therapist?
Absolutely YES! The content within the membership will be tailored to all levels of experience, so will include start up information as well as growth information. Membership content will include Core Content to give you the business foundations, plus regular Deliverable Content to make continued progress at your own pace, but the most important part is in the implementation, and I will be behind you all of the way!
Is it suitable for an already established Coach, Counsellor or Therapist?
Absolutely YES! even if you are already up and running, you will gain new skills and information to simplify your business, gain more time and become more efficient. The business world, particularly with AI, is forever changing so you will gain the most up to date , and most relevant information your business.
Its all about working Smarter not Harder!
I am not confident using Social Media Platforms, does that matter?
NO, not at all! This is even more reason for you to join the membership so that you can be taught simply and patiently how to fully utilise the platforms, and also gain confidence in using them for marketing your practice. You will learn to create compelling authentic content which connects with your audience, and also learn that consistent does not mean constant, but the most important part is that you are ready to show up!
What is different about this membership?
The difference is me and my team of experts! There is no other support membership like this of this quality. As well as a trained Counsellor myself, I am also a qualified Accountant and awards winning Business Mentor, so I am perfectly positioned to guide you to success.
My mission is to provide a valuable service and help more people all in one place, giving the members expert information AND the support and feeling of belonging.
Is the monthly cost going to be expensive?
The investment into your business is LESS THAN the price of a coffee per day !
You are investing in a lifelong asset which you can continuously apply to your business for years to come.
As I always say to my clients investing in quality mentoring is essential, especially in businesses like ours where we work for ourselves, we have to invest in support, expert guidance and accountability.
That said, being able to support a larger number of people in one place does make the cost more affordable for you.
info@melanielaysolutions.com