The Private Practice Marketing Membership
Build a Practice That Reflects the Standard of Your Work
If you’re a therapist who’s brilliant in the room,
but invisible online, unsure how to market without losing yourself,
or just flat-out tired of guessing what works…
this membership is for you!
Marketing isn’t about being louder.
It’s about being clearer.
And clarity changes everything.
This Membership Is for Therapists
who want to be taken seriously.
Right now you might be feeling:
quietly brilliant in your work yet largely invisible on the platforms where your clients live
enquiries arriving in fits and starts, never enough to feel calm or secure
awkward around marketing, uncomfortable with self-promotion yet frustrated that silence means no one can find you
stuck on generic tips that feel mismatched with therapy ethics and your values
worried quietly: “Will I ever have the stability and confidence to support myself and my family through private practice?”
That’s the moment this membership transforms.
Not by adding more tactics.
But by helping you understand your clients’ inner world deeply, and express your unique perspective with clarity so clients built to you feel seen and safe before you’ve even met.
Inside this membership, marketing stops being something you avoid, rush, or overthink.
It becomes part of your professional presence.
Most memberships teach:
“Here’s how to market”
Mine teaches:
“Here’s who you are as a therapist and why that matters”
That’s a completely different category of transformation.
Now imagine this:
Consistent enquiries landing each month from clients who feel safe before you’ve even met
Marketing that feels natural – an extension of your duty of care, not a perfromance
Confidence speaking about your work without awkwardness or gimmicks
A calm, secure diary and income you can rely on
Pride in being both therapist and respected business owner
This isn’t just about getting more clients.
It’s about becoming the therapist clients are relieved to find.
When your marketing doesn't communicate who you are, what you stand for and why your work is different,
clients won't choose you.
This is the gap I'm closing.
Introducing the
Private Practice Marketing Membership
This is not a content library dressed up as support, or "How to post a reel"
It's:
Become a confident, visible therapist whose marketing feels natural
and consistently attracts right-fit clients.
It’s:
a considered, high-standard professional environment,
shaped around how therapists actually think, feel, and work.
It's
The membership where ethical therapists go from:
- invisible to fully booked
- “I need to sound professional” to “I understand my people better than anyone”
- “I need to be neutral” to “My perspective is what clients choose me for”
- What should I say in my marketing?” to “How do I want to say this?
- “I’m a therapist who uses social media” to “I’m a therapist with a lens”
Using my unique roadmap :
Stage 1 – See your clients clearly
Stage 2 – See yourself clearly
Stage 3 – Be seen clearly
The result is marketing that feels calm, precise, and recognisable – to clients, referrers, and increasingly, AI-led search and recommendation systems.
the shift you experience isn't about "knowing what to post”
it's
“I know what I stand for,
I know who I’m for,
and I can communicate it with calm authority”
So You become the obvious choice.
This is not about doing more marketing.
It’s about:
- understanding your clients deeply,
- understanding your own unique lens,and
- communicating both with clarity and intention.
This is the shift from feeling overlooked to being recognisable.
Inside this membership, we work differently.
This is how serious practices grow:
Marketing is treated as a deliberate act of communication, not self-promotion.
Visibility is built through clarity, not volume.
Authority comes from precision, not performance.
You learn how to articulate your work in a way that signals depth, confidence and intent, so the right clients recognise you without persuasion.
The Results Therapists See:
Members often tell me the biggest shift isn’t just more enquiries,
it's how they feel running their practice.
increased enquiries, including in traditionally “quiet” months
fees raised without guilt or over-explaining
fewer time-wasting enquiries
clearer websites that do the work before a client gets in touch
confidence speaking about their work and outcomes
a sense of being settled, not reactive
They stop chasing visibility and start building recognition.
Real results from Therapists just like you!
These are real wins from real members:
Helen gained 16 enquiries in 14 days after creating clearer marketing, and has remained fully booked for 2 years while regularly and significantly raising her prices, and many converted to clients or were happy to be added to her waitlist, because they want to work with her specifically.
Kathy launched her website, immediately gained enquiries, then increased her session rate drastically to £150, became fully booked and continues to grow her wait list even though her profiles state she's full, even in December, because her marketing, pricing and self belief are aligned
Rozanna is now "full to the seams after months of being quiet" and having raised her rpices significantly because her marketing reflects the standards of her work in the room
Tracy continues to be fully booked while raising her prices, because aligning her prices and marketing with the depth of her work, made her realise that her price is also representation of her business brand
Yasmin returned back to the membership after having her baby, created impactful social media marketing and soon reported
"I'm getting flat out enquiries, 2 new clients this week and I'm going to add a price increase"
Marta completed the ideal client work, updated her website and immediately gained 4 enquiries, because she was speaking exactly to her ideal client.
Sara gained 6 enquiries and 5 new clients after rewriting her website to speak to her ideal client. One new client told her
"I can't believe how much it spoke to me and how it sounded exactly what I was looking for"
And many more of our 80+ members regularly achieving:
Consistently full practices with wait lists
Regular fee increases while staying booked
Viral content reaching thousands – no gimmicks or trends
Invitations to podcasts and local media
And the best part? They’re doing it without losing themselves.
No pressure. No pretending. Just powerful, emotionally intelligent marketing that lands.
What’s Inside this Private Practice Marketing Membership?
This membership is designed with intention.
Each module is around 30 minutes long and covers exactly what you need to know to move forward with clarity. The depth is not in the length. The depth is in the work.
And this is where the real change happens.
The modules introduce evolving pieces of work that become part of how you run your business. They are designed to be returned to, refined and updated as your practice grows.
This isn’t passive learning. It’s reflective, applied and personal.
You do the thinking and implementation.
I support you with mentoring and challenge when you need it.
That’s where the real change happens.
From the training You’ll build:
– a living understanding of your ideal clients
– a clear articulation of your uniqueness and professional lens
– positioning that strengthens over time
- website & directory profiles which stand out and convert
- content strategy and social media marketing from your own voice,
- SEO, plus the more important AEO that gets you recommended by AI as well as search engines
- confidence with pricing, boundaries and consumer psychology so decisions feel strategic, not emotional
Clear roadmaps, not pressure
You’re not expected to do everything at once.
Inside the membership, you’ll find clear roadmaps so you can focus on what matters most depending on where you are in your business – whether that’s building consistency, refining your niche, raising fees or stabilising a full practice.
This keeps the work relevant, grounded and sustainable.
Bi-Weekly Live Group Coaching & Mentoring (Hot Seats)
Twice a month we meet for focused mentoring.
Bring your questions, content, decisions or sticking points.
Leave with clarity and concrete next steps.
These aren’t surface-level check-ins.
They’re spaces for deeper thinking, refinement and confident decision-making.
Optional 1:1 support when you want to move faster
When you want faster, more tailored progress, you can book private sessions.
Focused, strategic time on your business, your context, your stage.
Available to members at £95 per session (RRP £175).
Guest Expert Masterclasses
Specialist sessions on SEO, Book keeping, boundaries, mindset, social media, and more
– designed specifically for therapists.
Supportive Exclusive Facebook Community
Daily encouragement, feedback, and support from myself with over 70 other therapists walking the same path.
This is where real-time questions are asked, decisions are shared, and progress is celebrated.
No gimmicks. Just clarity, encouragement, and momentum.
Prompts & Guides
Structured prompts for posts, lead magnets, courses and resources – so you never start from scratch, and never sound generic.
Support without scripts.
Because the goal isn’t to copy.
It’s to think clearly and speak in your own voice.
Members don’t join just to “work with me.”
They join because of the outcomes:
Clarity – know exactly who your ideal clients are (beyond surface demographics) and how to speak to them ethically and powerfully.
Confidence – finally feel comfortable showing up online, marketing as part of your duty of care, and positioning yourself as the specialist you are.
Consistency – regular support and accountability so you stop stalling and start growing momentum month after month.
Clients – steady, aligned enquiries that feel good to accept... no gimmicks, no hustle.
The Investment & How It Works:
£69/month – cancel anytime, no contract or tie-ins.
Bi-Weekly coaching and mentoring, full self paced training library, expert masterclasses, templates, and community.
30 new places only this time – kept intimate for personal support.
Why this membership is different:
This is not a space built for everyone.
It is intentionally selective in how it teaches, how it supports and what it prioritises.
You won’t find trends, shortcuts or performative marketing here.
You won’t be pushed to be louder, busier or more visible than feels right.
The Membership DOESN'T :
- teach how to use Instagram or tech basics
- Provide done for you copy
- Hand-hold implementation
- Nor Promise fast results
Instead, the work centres on
– clarity of identity
– depth of understanding
– coherence across everything clients see
– calm, grounded authority over time
This approach creates practices that feel established rather than reactive, and that continue to attract aligned clients regardless of season, platform or algorithm.
This is perfect for You if :
You value results and you’re ready to stop hiding and start filling your practice ethically.
You want to be taken seriously as a business owner, not just a practitioner, and want your marketing to reflect the quality of your work
You want clarity, depth and confidence, with consistent enquiries, without gimmicks or burnout.
Therapists who already know how to show up… but want their marketing to finally reflect the depth of who they are.
You’re ready to show up, learn , implement and reflect on your uniqueness and apply it to your marketing, and refine over time.
This IS NOT for You if :
You have never marketed before
Want “done-for-you” marketing or overnight results, generic formulas or copy-and-paste marketing
You’re not willing to analyse your clients or your own positioning
You aren’t willing to reflect, engage, show up, or take reponsibility for your growth.
Prefer generic strategies over ethical client-lead growth.
Exclusive Membership Hub
Access a private online space dedicated to your business growth.
Learn how to ethically market your practice and ensure a steady stream of enquiries without compromising your values.
The Support Vibe
Connect with like-minded professionals in a supportive community.
I understand that everyone learns differently. That's why I make sure my resources cater to various learning styles.
Comprehensive Training
Access to an extensive library of self paced training, workshops, videos, and downloadable resources that covers every aspect of marketing a successful practice!
Expert Knowledge Sharing
Gain insights and strategies from top industry experts through my exclusive masterclasses.
These sessions bring you the latest trends, techniques, and proven methods directly from the leaders in the field. Learn from the best to become the best.
Personalised Coaching & Support
Live Hot Seat Coaching
Bi-weekly live sessions where we dive deep into your questions and challenges .
It's like having a personal business coach on speed dial.
On Demand Support
Get help within the Facebook support group.
Whether you need quick advice or a confidence boost I'm there to support you whenever you need it.
Mastermind Level Value
The real magic happens because of the mastermind level value I provide
Thanks to my active presence and personal engagement with each of you.
Discounted 1-to-1 sessions
All new members have the opportunity to book 1 to 1 private sessions worth £175
FOR JUST £75
I'm proud to bring a unique flair to our sessions. Clients often tell me how I give them unique support they've never had before
About your Coach & Mentor - MEL LAY
I bring a level of professional depth and range that is rare in this space.
Before this work, I spent over 20 years in corporate finance and Police Authohrity audit, responsible for multi-million-pound public budgets and accountability at management level.
My role was to see what others missed.
Risk, weakness, structural gaps.
To think in standards, sustainability and consequence.
So when we talk about your pricing, capacity or long-term stability, it isn’t motivational advice, it’s grounded, strategic thinking shaped by real responsibility.
Alongside that, I trained as a counsellor, which means I understand this profession from the inside - the ethics, the emotional weight of the work, the discomfort many therapists feel around visibility and self-promotion.
I know why most marketing advice feels misaligned.
And I won’t teach anything that asks you to trade integrity for attention.
For the past 12+ years, I’ve built and led my own business, mentoring hundreds of coaches, counsellors and therapists to grow calm, fully booked businesses that feel solid, not fragile.
- Work that is respected, income that is steady.
- Marketing that feels natural, not forced.
My approach sits at the intersection of:
- psychology
- business rigour
- and thoughtful brand positioning
Rooted in psychographics, professional standards and clarity.
Not noise, trends or scripts.
Inside this membership, you’re not just learning marketing, you’re stepping into a more considered, professional way of running your practice.
Real-world thinking, straight answers, measured, strategic support.
From someone who understands both the therapeutic room and the realities of business, and knows how to build something that honours both.
Qualifications:
·Qualified Accountant (MAAT)
·Certified Coach
·Diploma in Marketing, Advertising & Luxury Brand Management
·Trained Counsellor
Experience:
·12 Times National Award Winning Business Mentor
If you're ready to gain confidence,
and make your practice thrive....
come and join us !
Within the Empathic Entrepreneurs Club your Business dreams can finally become real, fully supported at a pace that suits you.
F.A.Qs
Will this take up a lot of my time?
NO! All of the training videos and PDFs are self paced and are stored in the Hub so that you can access them when it is convenient for you, but it is important to remember that you do need to take action, and that you only get out what you put in,
but I will be right behind you to support you! The depth comes from how you apply them over time, not from doing more.
There is no pace to keep up with here and no sense of falling behind.
Is this suitable if I have just qualified as a Coach, Counsellor or Therapist?
Absolutely YES! The content within the membership will be tailored to all levels of experience, so will include start up information as well as growth information. Membership content will include Core Content to give you the business foundations, plus regular Deliverable Content to make continued progress at your own pace, but the most important part is in the implementation, and I will be behind you all of the way!
Is it suitable for an already established Coach, Counsellor or Therapist?
Absolutely YES! even if you are already up and running, you will gain new skills and information to simplify your business, gain more time and become more efficient. The business world, particularly with AI, is forever changing so you will gain the most up to date , and most relevant information your business.
Its all about working Smarter not Harder!
Past investments?
If you’ve invested before and been left with information but no lasting change, that experience is valid.
This work is designed to stay with you, evolve with you, and be returned to as your practice grows.
Is the monthly cost going to be expensive?
The investment into your business is LESS THAN the price of a coffee per day !
You are investing in a lifelong asset which you can continuously apply to your business for years to come.
As I always say to my clients investing in quality mentoring is essential, especially in businesses like ours where we work for ourselves, we have to invest in support, expert guidance and accountability.
That said, being able to support a larger number of people in one place does make the cost more affordable for you.
info@melanielaysolutions.com